Allan Phang

Hello! Welcome to my website. Thank you for visiting!

I'm Allan, a seasoned professional with 20 years of experience across diverse industries and regions, bringing a wealth of expertise and a dynamic background to every endeavour.

About Me
 

Early Career in Paintball

I began my career in the paintball industry in 2003, co-founded a company that distributed paintball equipment across Asia and organized international events, including the Paintball World Cup Asia in Langkawi, Malaysia. Over a decade, I honed my skills in event management, strategic planning, and regional operations.

 

Aviation Industry & Corporate Experience

For seven years, I worked with AirAsia, a leading airline with over 20,000 employees and a fleet of 200 planes. During this time, I worked across multiple regions, proficient in navigating cross-cultural environments and collaborating within multi-departmental frameworks, whereby I held various roles, including:

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• Regional Marketing

• Ancillary Income

• Partnerships & Business Development

• Corporate Culture

• Esports

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As the Head of Esports, I was entrusted by the co-founders Tan Sri Dr. Tony Fernandes (CEO) and Datuk Kamarudin Meranun (Chairman) to spearhead AirAsia’s esports initiatives, aligning them with the company's innovative and forward-thinking vision, as part of their marketing strategy and employer branding initiative.

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Global Marketing Expertise
Following my tenure at AirAsia, I transitioned into the esports industry, where I led transformative projects at prominent organizations:

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• Regional Head of Marketing & PR at a Southeast Asian esports company that successfully raised $16.4M in Series B funding.

• Global Chief Marketing Officer (CMO) at a Dubai-headquartered esports organization, where I drove international marketing, social media, and public relations strategies.
   

Achievements include:

• Cannes Lions Bronze Award winner for groundbreaking global marketing campaigns.

• Two GUINNESS WORLD RECORDS titles and helped raise over US$11 million within 11 days for charity in collaboration with the United Nations Refugee Agency (UNHCR) and Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) via our content creator.

• Sports Industry Awards 2022: Gold for Best Esports Commercial Partner of the Year and Bronze for Best Esports Event of the Year. 

• My previous AirAsia Esports campaigns garnered global coverage; invited as a keynote speaker in TEDx Talks and esports and digital conferences in New York, Hollywood, Miami, University of California Irvine, France, China, Thailand, Indonesia, Australia, Japan, Malaysia, Singapore, South Korea and Abu Dhabi.

• My esports pilot project in AirAsia was highlighted as a success story and case study in World Federation Advertisers (WFA) - Esports Special Report and Newzoo, a market intelligence firm. 

Additionally, I worked closely with global icons such as Manchester United legend Mikael Silvestre and former Arsenal captain Pierre-Emerick Aubameyang on high-impact marketing campaigns and esports initiatives.
 

Global Perspective

Throughout my career, I’ve traveled across 20+ countries, gaining invaluable insights into diverse markets and cultures.

 

Countries Travelled
USA, China, India, Japan, Russia, France, Italy, Indonesia, Hong Kong, Germany, Singapore, Thailand, Philippines, Taiwan, Australia, New Zealand, United Kingdom, Canada, Mauritius, Nepal, South Korea, Abu Dhabi and Dubai.

​With the resources and talents God has given me, I intend to complete this race with a purpose - God's purpose.

 

Thank you for reading.

 

God bless,

Allan